Bowyer Creative

Visioning Process



Why approach project visioning simply as a box to check off on the project timeline?

It has the power, if done well, to inform the entire process in new and exciting ways. Often, when people think about a "visioning" session, images of white boards, sticky notes and long hours in a conference room come to mind. Not that those things aren’t part of digging into a new project, but there is a lot more that can be gleaned from a solid group discovery effort. We approach visioning with an open mind, and commit to asking questions and floating ideas that – ideally – will come to form the DNA of a project’s identity and experience.

Experiential Design Guide McGill.jpg