Bowyer Creative
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Visioning Process

 
 

THE VISIONING PROCESS

Why approach project visioning simply as a box to check off on the project timeline?

It has the power, if done well, to inform the entire process in new and exciting ways. Often, when people think about a "visioning" session, images of white boards, sticky notes and long hours in a conference room come to mind. Not that those things aren’t part of digging into a new project, but there is a lot more that can be gleaned from a solid group discovery effort. We approach visioning with an open mind, and commit to asking questions and floating ideas that – ideally – will come to form the DNA of a project’s identity and experience.

 
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